By John Glenday
Children are increasingly coming into contact with gambling ads, according to data which shows that online casino houses have collectively splurged £1.4bn on marketing since 2012; part of a 97% increase in ad spend over the past five years.
While aimed at adults, many of these ads are being consumed by children, sparking concerns from GambleAware, a charity offering help to those with gambling addictions, that betting shops could be unwittingly inducting a new generation of gamblers.
Figures compiled by Nielsen indicate that gambling industry ad spend hit £312m in 2016, a 63% rise on the Read full story ›
Source: The Drum