ITV has launched a ‘major’ new campaign for flagship soap opera Coronation Street that takes the viewer on a behind-the-camera journey through the drama’s 57 years.
The spot recreates scenes from across the decades, featuring classic characters such as Elsie Tanner, Hilda and Stan Ogden, and Jack and Vera Duckworth. It also captures the ongoing changes to the soap’s production, including the transition from black and white to colour and the development of movable camera equipment.
The ad’s multiple scenes were filmed on both the Coronation Street lot and at Shepperton Studios, where Matt Gant, ITV Creative’s art director, reconstructed Read full story ›
Source: The Drum
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