By Ed Chambliss

AI offers us the ability to interact with customers on their terms 24/7, but can it really create rich, relevant advertising on a customized basis?

While marketing scientists seem to think AI will solve the escalating demand for relevant content without breaking the bank, I’m concerned we’re overstepping the limits of what a computer can really do by having it create ads – and in the process risking the credibility and reputation of brands with the very people they aim to engage.

This is part of a larger problem in marketing. We keep looking for answers in technology that we should be Read full story ›

Source: The Drum