Pizza brand Domino’s and Crispin Porter + Bogusky (CP + B) have agreed to extend their relationship till 2020.
As part of the agreement CP+B will still handle all of Domino’s creative duties, brand strategy, media planning and digital initiatives.
Joe Jordan, chief marketing officer, Domino’s said: “Lengthy creative agency partnerships are rare, to say the least. But after looking at what we’ve accomplished with CP+B, it should not be shocking.”
“Together we have built a legacy of creative work founded on uncommon honesty at every turn. In the process, we formed an unrivaled collaboration in Read full story ›
Source: The Drum
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