By Haley Velasco

Whosay has hedged it bets on influencer marketing as the way to crack the mobile code. According to their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times better video view-through rates on Facebook.

“There is a physical change of behavior… around carrying smartphones and we haven’t altered our advertising thinking to address those tactile changes,” said Steve Ellis, chief executive officer of WhoSay.

But other than influencers operating on social, does mobile advertising work with consumers?

The panelists at Advertising Week New York’s Read full story ›

Source: The Drum