Snapchat’s chief strategy officer Imran Khan took to the Advertising Week New York stage today (September 28) to announce that brands can now sponsor a 3D World Lens with Warner Bros one of the first advertisers to get on board.
This means that advertisers can now use the Snapchat camera to bring characters and products to life – similar to the popular ‘dancing hot dog‘ meme from earlier this year – mwith the new launch geared towards driving greater interaction between users and a brand’s own creative.
According to Khan, this new launch can be used for top-funnel marketing engagement Read full story ›
Source: The Drum
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