Uber Singapore has launched its first brand campaign, using stories that aim to uncover the special meanings behind places and locations.
The first film in the series aims to evoke the memories of older generations and the potential of the young. The main message of the campaign is explained in its title ‘where is more than just a place’, giving emotion to the Uber ride, rather than just thinking of the function of getting from A to B.
Two stories centre on a well-known place in Singapore ‘Gillman Barracks’, a former important military location that is now a hub for the arts Read full story ›
Source: The Drum
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