Cineworld has embraced a new mascot in Gus as it looks to get consumers buying up its Unlimited Card as a Christmas gift.
Creative shop Douglass/Day delivers the campaign which is to run in 97 UK cinemas and on social media. It looks to underline the three levels of gifting at Cineworld – the Cineworld gift card, the Unlimited card and the Christmas Gift Box for Two. The campaign will run until the advent of the new year.
Working with animation studio Blue Zoo and production studio Nice Biscuits, the agency brings to the fore Gus to share the ‘feel more’ Read full story ›
Source: The Drum
Industry News