As millions of Great British Bake Off fans sat down, cup of tea in hand, to watch the final last night (31 October) the show’s co-sponsor Lyle’s Golden Syrup was assembling a team of analysts, social media experts, creatives and marketers to man its ‘social media war room’.
Well, actually it was two rooms; one filled with mammoth screens depicting data, and the other a sea of laptops, sticky cakes and Brewdog cans. More than 20 people, including staffers from its media agency m/Six and ad agency Iris, had assembled to capitalise on the series’ fever pitch moment via Read full story ›
Source: The Drum
Industry News