IAB Australia has launched an initiative to eliminate counterfeit inventory in the programmatic advertising industry.
The industry body is working with major Australian publishers, agencies and tech vendors to implement ads.txt in a bid to increase trust and transparency in programmatic advertising.
The initiative is part of a global push to encourage the digital advertising industry to adopt ads.txt, which stands for Authorised Digital Sellers.
The method, which was developed by IAB Tech Labs in New York, enables publishers and authorised partners to publicly declare that companies are sanctioned to sell their digital inventory. It also enables programmatic buyers to ensure they Read full story ›
Source: The Drum
Industry News