By Kyle O'Brien

In the final creative showdown of 2017, a slice of subway poetry from an insurance marketplace has grabbed the top spot to be named this week’s US Creative Work of the Week, as voted on by our readers.

The out of home (OOH) campaign for online insurance marketplace Policygenius, by the company’s in-house creative team, finds subway poems and marketing phrases on trains and bus stops from New York to Chicago, San Francisco and Los Angeles. The copy takes from artistic creative you might normally see on public transport, but twists it with a sell for Policygenius at the end.

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Source: The Drum