To commemorate the landmark decision of the Saudi Arabia government to allow women to drive, Nissan‘s latest campaign sees the brand offer women a chance to learn to drive.
Nissan invited women who wanted to become licensed drivers to share their views about driving. Most of them expressed their love for the idea to drive but were anxious about what their families would think.
Nissan surprised them by inviting the male members of their family to come over and help them drive rather than a trainer, to highlight their support.
The spot aims to empower and encourage both Read full story ›
Source: The Drum
Industry News