By Stephen Lepitak

Trinity Mirror and Dentsu Aegis are understood to be launching a joint content publishing division through the agency network’s John Brown Media.

It is understood that the business is currently recruiting a team to lead the new entity which is still in early stages but that it will offer brands a new proposition for the burgeoning content marketing sector.

The partnership is thought to have been brokered via former Trinity Mirror chief Mark Hollinshead who is an advisor to both boards.

Neither Trinity Mirror or Dentsu Aegis would comment on the partnership at the time of Read full story ›

Source: The Drum