Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Easyjet sues Latin American airlines Easy Sky and Easyfly for ‘brand theft’

on Aug 14, 2018 | 0 comments

By John Glenday

Budget airline Easyjet has come down hard on two Latin American upstarts; Easy Sky and Easyfly, accusing the carriers of ‘brand theft’ owing to their adoption of its ‘easy’ moniker.

A High Court order served against Honduran airline Easy Sky and its Mexican owner Global Air demands that the carrier from using the ‘easy’ prefix in any of its branding, social media or domain names.

Similar court action is expected against Columbian-base Easyfly which has been operating from its base in Bogota since 2007 but has only recently entered Easyjet’s airspace after registering double-digit traffic and revenue growth in the Read full story ›

Source: The Drum