Coca-Cola is on a digital transformation journey, making sure it is a brand that is relevant for a generation that doesn’t see a line between “the online world and the offline, the reality and the augmented reality.”
Speaking at the Adobe Symposium in Singapore this week, Mariano Bosaz, vice president of digital transformation, Greater China and Korea at The Coca-Cola Company, played on the brand’s tagline ‘It’s the real thing’ to explain how it was aiming to ‘beat’ the real thing by adding in augmented reality.
He said, digital transformation “enables us to extend the experience that goes the Read full story ›
Source: The Drum
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