JD.com, China’s largest retailer and second largest e-commerce player, has launched an office in South Korea as it continues its global expansion.
JD will open an office in Seoul’s central business district in a bid to connect local brands with JD’s more than 300 million customers and increase the company’s procurement power in the region.
South Korea’s skincare and cosmetics products are extremely popular with Chinese consumers, as are Korean baby and maternity, food and beverage and health supplement products. Orders for brands such as Ryo, Orion and Cheong Kwan Jang doubled in the first half of 2018, according to JD data.
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Source: The Drum
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