Carabao, the energy drink brand, is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men.
The campaign, which was created by BBH China, showcases the benefits of the energy that drinkers experience from the product in a series of quirky executions. The ads depict young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra energy from the drink.
The integrated campaign is targeting men aged 18 to 35 years, with a series of TV, online, print, point-of-sale and social executions, which will Read full story ›
Source: The Drum
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