By John Glenday

The Broadcasters’ Audience Research Board (BARB) has undertaken a major overhaul of its ratings system by taking into account multi-screen viewers across all TV, tablet, PC and smartphone mediums for the first time.

Acknowledging the era of distraction we now live in, Barb will launch a four-screen viewing dashboard from this afternoon (25 September), from which users may view the top 15 programmes of the week arranged by average programme audiences, arranged by either broadcaster or individual channel for each type of screen.

A later phase of development will include the time spent viewing, forming an Read full story ›

Source: The Drum