By John Glenday

Beauty brand Avon has made its mark with a new lip tattoo stain two-in-one product by launching a simultaneous above-the-line, digital and influencer campaign in support.

The #FinishStrong launch campaign has been produced by AllTogetherNow, a partner in The&Partnership, marking the agency’s first beauty launch for Avon since it landed its global corporate digital business earlier this year.

Thrusting a sense of fun and mischievousness to the fore in pursuit of its target audience of 18-30 year olds the campaign depicts a saucy early morning food fight in a greasy spoon café and a game of nocturnal trolley racing Read full story ›

Source: The Drum