Hulu is looking to grow its advertiser base beyond the corporates by attracting newer, direct-to-consumer brands with an expanding in-house studio.
The OTT TV service has already instated a creative studio to support brands advertising on the platform, which offers US viewers both an ad supported and a more expensive ad free package. Now, the company’s senior vice president of advertising, Peter Naylor, wants to take that capability and “really blow it out”.
“We want to nurture and grow that [creative studio offering],” he told The Drum.
The SVP sees strong revenue potential from the growing D2C market – digitally native Read full story ›
Source: The Drum
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