Following pressure from advertisers, Instagram declared war on fake followers at the end of last year, but fresh data from social measurement company Points North Group indicates it’s had little impact on some of the platform’s “worst offenders”.
Just two months ago, Instagram detailed plans to clamp down on any third-party apps that helped creators attain “inauthentic” followers that might make their profile a more attractive buy for adveritsers. It promised to use AI to remove existing fake followers and engagement from accounts that had used such services to boost their popularity.
However, Points North data has suggested that accounts Read full story ›
Source: The Drum
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