It’s almost a punchline: a politician asking a room full of advertising execs to ‘trust’ him. But that’s precisely what Labour’s deputy leader Tom Watson did last week.
Citing the inclusion of refined sugar in our foods and drinks as a major contributor to the UK public health crisis, Watson called on the ad industry to stop using cartoon characters on sugary food and drink packaging. In his Advertising Association speech, he sugar-shamed Frosties, Nesquik and Coco Pops, calling them (in a snappy strapline of his own): “billboards on tabletops aimed at tiny tots.”
Throwing down the gauntlet, he stated that Read full story ›
Source: The Drum
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