By Alex Tait

We started the Coalition for Reform in Political Advertising in May last year by suggesting a series of changes we felt were uncontentious, yet would have a big impact in restoring trust in political advertising.

The four-point-plan we outlined was:

1. Legislate so that all paid-for political adverts can be viewed by the public.
2. Give an existing body the power to regulate political advertising content, or create a new one to do so.
3. Require all factual claims used in political adverts to be pre-cleared.
4. Introduce compulsory watermarks to show the origin of online adverts.

Since launch, there have been some important milestones in Read full story ›

Source: The Drum