Advertising Standards Authority (ASA) has banned a series of Imperial Tobacco‘s outdoor ads for suggesting smoking is safe and for appealing to under-18s.
The British tobacco company was pulled up for three ads that promoted Rizla rolling papers – two outdoor ads and a Facebook post from October 2018.
Of the outdoor posters, one featured two people dressed as a security safe, stood in front of a wall which has the word ‘safe’ graffitied on it.
Next to the pair, the text reads ‘Fold. Tuck. Protect. All New Packaging. Never Settle.’
Another outdoor ad was pulled Read full story ›
Source: The Drum
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