By Shawn Lim

Advertising investment in India is set to reach an estimated Rs. 80,678 crores ($11bn) this year, which represents an estimated growth of 14%, or two times the country’s gross domestic product growth, for 2019.

This is according to GroupM’s advertising expenditure (adex) 2019 forecast, which also found that India will be the third highest contributor to the incremental ad spends, only behind China and USA and the 10th fastest growing country for ad spends across the globe.

The upcoming Cricket World Cup and general elections will see an increased 37% of incremental ad spends, which will Read full story ›

Source: The Drum