From a blockade to World Cup controversy, Qatar Airways has faced numerous challenges in a fierce political climate. The brand’s top marketer tells The Drum how she’s survived the lows and is paving the way for new highs.
Qatar Airways chief marketing officer would be the first to admit that the past two years have been tumultuous, to put it mildly, for the company. Between navigating a blockade from neighboring countries to laying the groundwork for a World Cup campaign in the face of bribery allegations, Salam al-Shawa has faced her most challenging moments with the company.
The marketer first joined Doha-based Read full story ›
Source: The Drum
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