HSBC World Rugby Sevens Series tours around the world but with most people only able to see one event a year, if any, the competition is partnering with Capgemini to look at new digital ways of getting closer to fans.
The aim of the partnership was for Capgemini to look at technology, such as machine learning, AI and data science and create new digital products.
Virginie Regis, chief marketing and communications officer at Capgemini, says that previously, Capgemini sponsored rugby in a more traditional form, by sponsoring more local clubs but it wanted to take a more global approach, Read full story ›
Source: The Drum
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