Brand safety appeasements aside, Google’s game plan for Cannes is all about diversity and integration: as a theme on seaside panels, as an approach to industry relations and, most importantly, within its product offering as it looks to fend off competition from other platforms.
It’s all in the name. For the first time since 2015, Google’s activation on La Croisette during Cannes Lions will be named the Google Beach and not the YouTube Beach.
Cynics may say it’s because YouTube is still the problematic cash cow of the Alphabet firm, one that rakes in ad dollars but continually gives its PR Read full story ›
Source: The Drum
Industry News
