By Rebecca Sykes

For the last two weeks, Wimbledon has been the source of much conversation up and down the country, and even across the world. As always brands have taken the opportunity to embed themselves in the annual tennis extravaganza. We’ve seen all the historical sponsors driving awareness through influencer and celebrity endorsement, product integration and branding; but some also took a leap towards the creation of bespoke social content that went beyond documenting the event.

One of the best ways to engage a fanbase is to democratize sporting experiences, especially something as iconic as Wimbledon where only a Read full story ›

Source: The Drum