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Former Kraft Heinz CMO Eduardo Luz resurfaces at health supplement brand

on Jul 15, 2019 | 0 comments

By Katie Deighton

Eduardo Luz, the former US chief marketing officer of Kraft Heinz, has been named chief executive of 8Greens, a health supplement brand.

Luz, who was also the global brand officer of the food company, departed Kraft Heinz after just eight months in May amid a tumultuous period at the company.

Its stocks tumbled 27% in February when $15bn was written off the value of its Kraft and Oscar Mayer brands. Chief executive Bernardo Hees handed in his notice the month before.

Now, the marketer has re-emerged in a chief executive role. He confirmed he had joined wellness brand 8Greens Read full story ›

Source: The Drum