By Karl Woolley

Retailers are up against it, as spending shifts online and a physical store becomes increasingly optional. But as head of VR at Framestore Karl Woolley explains, VR and AR are throwing the struggling high street a lifeline.

The experiences that can be created inside a VR headset – especially with the use of physical elements – are extraordinary. This makes it the perfect technology for IPs and brands to use to tell stories and engage with consumers by immersing them in a tailored experience.

Retail centres and large, purpose-built malls are in a position to reinvent the retail experience by diversifying their Read full story ›

Source: The Drum