By John Glenday

British motoring brand Mini has joined the electric car revolution with the reveal of Mini Electric, the first all-electric vehicle to be produced by the famous manufacturer.

The multi-channel UK launch sees the instantly recognisable car represented via nothing more than an instantly recognisable silhouette through a real-time digital OOH campaign throughout the morning – teasing a simultaneous afternoon ‘reveal’ of the car itself around the UK.

Conceived by The Brooklyn Brothers, this phased curtain-raiser sought to build anticipation by giving morning commuters a taster of what awaited them before showing its hand at 12:30 pm Read full story ›

Source: The Drum