By Shawn Lim

Veteran American journalist Katie Couric is the face of a new campaign by Japanese skincare brand SK-II.

Called “Timelines” and created by Forsman & Bodenfors Singapore, the campaign is a four-part documentary that goes in-depth into sensitive topics like marriage pressure and societal expectations that women face in Asia Pacific and the United States.

SK-II hopes that these stories will be able to inspire women around the world to draw their own timelines and celebrate that destiny is a matter of choice, instead of living a life according to society’s expectations of them.

Couric starts her journey at home in New York, Read full story ›

Source: The Drum