Comcast Spotlight, the ad sales devision of cable giant Comcast, said the average American household watches six hours and 25 minutes of broadcast TV every day, which includes live and on-demand content.
While Comcast’s study doesn’t break down total viewership by person, it did show that household viewing increased by over 20 minutes year-over-year across the cable company’s footprint of over 17 million homes in 65 US markets.
But this rise in viewership doesn’t mean advertisers should jump for joy, as traditional TV providers are bleeding subscribers across the board.
In its recent earnings report, Comcast said it lost 224,000 TV subscribers in Read full story ›
Source: The Drum
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