Sky Sports has made a surprise play this season, putting Premier League highlights on YouTube for free shortly after games end. In sharing its coveted rights with a third-party platform, is the pay-TV provider conceding to the growing obsolescence of its subscription business model?
Tomos Grace, YouTube’s head of sport for EMEA, dismisses the suggestion that Sky Sports has cannibalised itself as he talks The Drum through the immediate effects the deal has had on Sky’s audience, revenue and marketing funnel.
At a time when Sky’s subscribers have slowly slumped from highs of 9.46m in 2012 Read full story ›
Source: The Drum
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