Online property finding place Trade Me has unveiled its new brand campaign entitled ‘There’s someone for everything’ with the aim to unite buyers and sellers.
The campaign highlights that no matter what is being sold on Trade Me, there’s someone out there who’ll love it.
The film, created by Colenso BBDO, features a buyer and a seller describing an item being listed. Both use the exact same language as each other – with the only difference between them being the tone of voice they use. While one is complaining, the other is excited about the same
The campaign was directed by Dave Read full story ›
Source: The Drum
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