By John McCarthy

Joe Media has launched a youth-facing business show called Pioneers.

The Irish digital publisher has been slowly and meticulously expanding its video and audio content around new offerings. After buying a London studio last year, it has ramped up the production branded propositions with day-one sponsors around new content verticals covering boxing, cricket, football, rugby and mental health. Partners include Paddy Power, Guinness, 32Red, and now Open Money in a deal brokered by Wavemaker.

Business psychologist and former NBA basketballer John Amaechi OBE will host Pioneers. The pitch is that the show sidesteps “FTSEs Read full story ›

Source: The Drum