By Drum Network

The Economist Group today published new research, ‘Wanted: CMOs with 2020 Vision’, that reveals a growing disconnect between CMOs’ vision for the marketing function, compared to their C-suite counterparts, and even their own marketing teams.

One area highlighted by the research is the disparity around the importance of brand purpose. Whilst CMOs consistently talk about the need for brands to have a larger mission, this is not shared by others. 43% of CMOs considered brand purpose a key strategic priority compared to just 25% of the C-suite and 19% of non-CMO marketers.

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Source: The Drum