As part of operation turnaround, WeWork has launched its first campaign since Maurice Lévy became the interim marketing head, opting for a printed poem that breaks down why ‘WeWork for you.’
The ads appeared in The New York Times, The Wall Street Journal and The Financial Times today (6 December) and set about convincing WeWorks’ closest of kin that things are going to change.
Created by Publicis – the agency Lévy still chairs – the ad reads: ‘WeWork is on the move. In the vanguard. With 625 locations, in 127 cities, in 33 countries, we’re the world’s leading Read full story ›
Source: The Drum
Industry News