By Shawn Lim

South Korea is contemplating banning celebrities from endorsing alcoholic drinks as it fights to change a prevalent drinking culture and reduce alcohol consumption among youths.

There are currently no restrictions on alcohol advertising in the country, which has seen a rise in underage drinkers and an increase in the number of South Korean women who drink, up from 41.5% in 2007 to 50.5% in 2017.

In contrast, the percentage of male drinkers increased to 74% in 2017 from 73.5% a decade earlier, over the same period.

Experts have told The South China Morning Post that they blame this “tremendous increase” in Read full story ›

Source: The Drum