P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant – ‘All Strength, No Sweat’ – all handpicked for their achievements in entertainment, sports, business and fitness.
Against the backdrop of a custom-made anthem sung by Grammy-nominee Jessie Reyez, the spot gives airtime to their personal stories and how the modern ladies have challenged the status quo.
In line with the brand, the women chosen for following their passions and not ‘sweating’ the obstacles in their paths are the Brazilian-American actress Camila Mendes, Olympic gold medalist Swin Cash, actress and entrepreneur Read full story ›
Source: The Drum