Google’s recent advertising shake-up has extended into video, where its Chrome browser will soon start blocking mid-roll and other ad formats for short-form videos.
Google is complying with a new standard from the Coalition for Better Ads, which applies to videos lasting eight minutes or less across desktop, mobile web and in-app.
The standard filters out mid-roll ads, pre-roll ads or pods 31 seconds or longer that cannot be skipped after five seconds, as well as display ads that are in the middle one-third of the video player or take up 20% or more of a video.
Source: The Drum
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