By Richard Barrett

Ever-evolving marketing technology and the proliferation of communication channels means that ‘communicating’, or getting your message out there, has never been easier. That’s a positive development, but for some this has created a problem of its own. The level and frequency of comms has resulted in some brands publishing ‘nothing to say’ content for the very sake of it, perhaps doing more damage to their brand equity than if they said nothing at all.

In addition to this, people’s lifestyles have changed when it comes to how (i.e. where), and how frequently (i.e. when), they communicate. We’re all posting on social Read full story ›

Source: The Drum