By Thomas Hobbs

With over 5.6 billion searches made by consumers every day, Google is the world’s most renowned search engine. Also operating Google Maps, one of the most popular local search and mapping apps, the accuracy of a business’s facts on Google can often mean the difference between succeeding or failing. With the launch of the Google My Business (GMB) API, business owners now have greater control over how their brand appears in the popular search engine while being able to manage in real-time crucial information such as opening hours, analytics, and directions (via Google Maps).

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Source: The Drum