The latest results from the JFDI New Business Barometer, based on research from Opinium, demonstrate that agencies of all sizes are altering their priorities in response to industry trends. The report, based on a survey of 126 new business respondents in UK agencies, shows that the focus of small, medium and large agencies are diversifying, both in terms of seeking and winning new business.
Large agencies – those with over 150 employees – are transitioning towards filling their pipeline as opposed to growing existing client businesses, for instance. While in 2017 36% of large agencies reported growing their existing clients was Read full story ›
Source: The Drum
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