By Richard Zhu

For overseas brands, concerns around the coronavirus outbreak in China have brought difficulties to many industries, while others are experience success and opportunity due to crisis response and preparedness. So, what have these organizations done to thrive, and what can other businesses do differently to match their success during the outbreak?

In my role at United Media Solution (UMS), an independent digital marketing-to-China agency, I lead the Establish team which provides China consultancy and advisory services. For the last two months, we have been closely researching the outbreak’s effect on different industries, providing expert advice regarding overall strategy and Read full story ›

Source: The Drum