By Ben Essen

In 2019, Create and Strike saw ad land take a strong stance against environmental disaster, and now its organisers have unveiled the next chapter of its mission. The Grand Reset aims to tackle the climate crisis and spearhead a ‘new normal’. Ben Essen, chief strategy officer of Iris Worldwide, outlines its goals.

4 July has been dubbed ‘Super Saturday’ – the day people are being encouraged to put lockdown behind them. After a long period of sacrifice, people feel entitled to put their own needs first again, which is all great news for the advertising industry. However, while lockdown has Read full story ›

Source: The Drum