Permutive won the ‘Best Sell Side Innovation’ category at The Drum Digital Advertising Awards 2020 for its collaboration with The Financial Times. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.
The challenge
The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. It topped a million subscribers in 2019 (some 75% of them digital), a year ahead of schedule – and has hefty ambitions moving forward. Operating a split revenue model, the FT does not rely on subscriber revenues alone: Read full story ›
Source: The Drum
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