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The Great Reset has set ‘the most important creative brief the industry will ever work on’

on Aug 14, 2020 | 0 comments

By Ellen Ormesher

Adland eco-group The Great Reset is calling on the creative industry to continue the environmentally positive patterns of lockdown life, by posing an ambitious creative brief.

The creative brief has been written by BBH’s chief strategy officer, Will Lion, who stated “this might be the most important brief you ever work on”.

The brief asks that the industry create to celebrate the accidental climate heroes of Britain and encourage them to make eco-conscious behaviour it a badge of honour.

The Great Reset has also revealed a ‘media hamper’, which details media opportunities secured by Mindshare to showcase the winning Read full story ›

Source: The Drum