By Shawn Lim

The South China Morning Post’s (SCMP) decision to return to a subscription model after four years has sent a bold signal to publishers around that world that in-depth and responsible journalism needs to be paid for. According to experts, it also shows that advertising cannot be the only source of revenue.

SCMP’s move confirms that subscription is the business model to build upon, no matter how tough that path may seem initially, Prantik Mazumdar, managing partner at Happy Marketer tells The Drum. “If people are willing to subscribe to Netflix, Prime and Spotify for entertainment, and Coursera and Udemy Read full story ›

Source: The Drum